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    3. Foundations of Consumer Behavior

    Foundations of Consumer Behavior

    Posted By: hill0
    Date: 18 Jul 2025 07:13:17
    Foundations of Consumer Behavior

    Foundations of Consumer Behavior: Insights from Cross-Cultural Contexts
    English | 2025 | ISBN: 303193184X | 249 Pages | PDF EPUB (True) | 5 MB

    This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, affinity, and animosity.
    UPWARDS